Sunday 6 February 2011

The Valentines Effect


Ah, Valentine's Day. Some say it's the most romantic day of the year. Others dismiss it as merely a commercial boondoggle. Some find themselves dateless and depressed. For those of you in the last category, it could always be worse. You could be retaining a divorce lawyer. . .

While many people have been shopping online for Valentine's Day gifts to delight their other half, others hit the Internet for something less romantic...a divorce lawyer!



San Francisco-based LegalMatch, which bills itself as the largest Internet legal-matching service in the U.S, claims that the number of people seeking divorce attorneys, as well as attorneys to help with annulments and prenuptial agreements, increases significantly around Valentine's Day.

The term “Valentine’s Effect” was coined by a San Francisco-based law firm, which discovered that the number of Americans seeking divorce increases significantly around Valentine’s Day.

Twenga certainly knows how to capitalise on an "anti-trend".

Twenga offers thousands of products for everyone who is anti-Valentine's Day this year, whether single or in a relationship.

A gift for each kind of anti-Valentine
  • One, tormented by happier days before a betrayal, seeks sweet revenge thanks to Voodoo dolls
  • Another dreads the evening alone, but secretly knows a foot massager beats most men. 
  • Some don’t know whether to bother showing up for dinner or just stay at home with their hot water bottle and sleeping mask set.
  • Others will forget Valentine’s past or present and seek refuge in a luxurious box of chocolates.

About Twenga

Twenga, the new-generation search engine, enables millions of shoppers throughout the world to find what they want, at the best price, from the online store of their choice. Thanks to its proprietary technology, Twenga automatically gathers offers from online merchants and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.

Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the United States, the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, Australia, India and China, displaying 300 million product offerings from more than 140,000 online shops. Twenga's sites received 45 million visits in November 2010. Twenga won the Red Herring 100 Global Award, the Company of the Future Award for the Paris Metropolitan area, the France Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award - Company of the Future Category, for France in 2010.

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